Privacy Policy
At ARCHIVE, your privacy is our priority. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our e-commerce platform. By using our site, you agree to the practices described here.
Last updated: September 16, 2026
1. Information we collect
a. Information you provide
- Account information: name, email address, password, and contact details.
- Transaction details: purchase history, billing/shipping addresses, and payment information.
- Support data: information you share when contacting our customer service team.
b. Information collected automatically
- Usage data: pages visited, time spent on site, and interactions.
- Device data: browser type, operating system, and IP address.
- Cookies and tracking: cookies, pixels, and similar technologies to improve your experience, measure site performance, and understand how visitors use our store.
c. Analytics and advertising technologies
We use Google Analytics 4 and Google Tag Manager to understand traffic, page views, and shopping behavior on our website. We also use Microsoft Clarity for session recordings and heatmaps to improve the store. When Google signals is enabled, Google may also provide aggregated demographic and interest insights based on signed-in users who allow ads personalization. These tools may set first-party and third-party cookies or use similar identifiers. Checkout and payment processing on Shopify may collect additional data under Shopify's own privacy policy.
2. How we use your information
- Process and fulfill your orders.
- Provide customer support and respond to inquiries.
- Improve site performance, UX, and personalization.
- Measure traffic, marketing performance, and store analytics.
- Send updates, offers, and product news.
- Prevent fraud and maintain account security.
3. Sharing your information
We only share data with trusted partners necessary to operate our business, including Shopify (commerce and checkout), payment processors, logistics providers, Google (Analytics, Tag Manager, and related measurement services), Microsoft (Clarity), and anti-fraud tools. We do not sell your personal data.
4. Cookies and your choices
You can control cookies through your browser settings. Many browsers let you block or delete cookies, though some store features may not work correctly without them.
To opt out of Google Analytics measurement on websites, install the Google Analytics Opt-out Browser Add-on. You can also manage ad personalization in your Google Account settings.
5. Your rights
- Request access to your personal data.
- Request correction or deletion of inaccurate data.
- Opt out of marketing communications at any time.
- Request data portability where applicable.
- If you are a California resident, you may have additional rights under the CCPA, including the right to know, delete, and opt out of certain data uses.
6. Contact
If you have questions about this policy, contact us at archivefootball.store@gmail.com, +1 (865) 223-4395, Instagram @archivefootball.store, or TikTok @archivefootball.store.